Learn why brands need to go beyond the MRC viewability minimum

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The time-in-view study reviews online ad performance over time and mapped when a user clicked on an ad. The results reveal when engagement most likely happens across desktop, tablet, and mobile devices. 

  • 50% of engagement occurred on a desktop after 15 seconds
  • By the 30 second mark, 68% of all engagement occurred on a desktop
  • By the 30 second mark, 74% occurred on mobile, and 78% occurred on a tablet