Learn why brands need to go beyond the MRC viewability minimum
The time-in-view study reviews online ad performance over time and mapped when a user clicked on an ad. The results reveal when engagement most likely happens across desktop, tablet, and mobile devices.
- 50% of engagement occurred on a desktop after 15 seconds
- By the 30 second mark, 68% of all engagement occurred on a desktop
- By the 30 second mark, 74% occurred on mobile, and 78% occurred on a tablet