PROGRAMMATIC
COOKIE ALTERNATIVE
TRENDS REPORT

The 33Across Programmatic Cookie Alternative¹ Trends Report identifies emerging buy-side programmatic cookieless trends that took place during Q2 2024. Explore how major programmatic buyers are adjusting their advertising strategies and budgets for the cookie alternative opportunity.

This report breaks down cookied vs. cookie alternative performance across the following 10 industries: Pharmacy/OTC, Auto, Travel, Finance, Telecom, Tech, Entertainment, Food & Drink, Insurance, and Retail.

Specifically, this report highlights:

• Which advertising verticals purchased the most cookie alternative inventory?

• What was the share of programmatic buying for each advertising vertical by cookie-state² and how is this trending?

• Which advertising verticals are leaning into cookie alternative inventory efficiently? 

¹ Cookie alternative refers to identifiers exclusive of third-party cookies
² Cookie alternative vs. cookied inventory