PROGRAMMATIC
COOKIE ALTERNATIVE
TRENDS REPORT

The 33Across Programmatic Cookie Alternative Trends Report identifies emerging buy-side and sell-side trends for cookie alternative inventory during Q4 2022. The industry experienced market weakness as consumers pulled back on spend due to inflation, creating a challenging Q4 compared to years prior. Conversely, cookie alternative inventory allowed for opportunities in efficiency and increased revenue.

Specifically, this report highlights:

• Which advertising vertical purchased the most cookie alternative inventory

• What the share of programmatic buying for each advertising vertical is by cookie-state

• Cookie alternative CPMs vs. cookied CPMs for advertising verticals

• Which content categories monetized the most cookie alternative supply

• And much more