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VOL. 2—Q4 2022


The 33Across Programmatic Cookie Alternative Trends Report identifies emerging buy-side and sell-side trends for cookie alternative inventory during Q4 2022. The industry experienced market weakness as consumers pulled back on spend due to inflation, creating a challenging Q4 compared to years prior. Conversely, cookie alternative inventory allowed for opportunities in efficiency and increased revenue.


Specifically, this report highlights:

  • Which advertising vertical purchased the most cookie alternative inventory

  • What the share of programmatic buying for each advertising vertical is by cookie-state

  • Cookie alternative CPMs vs. cookied CPMs for advertising verticals

  • Which content categories monetized the most cookie alternative supply

  • And much more