PROGRAMMATIC
COOKIELESS
TRENDS REPORT
SEPTEMBER 2022
The 33Across Programmatic Cookieless Trends Report breaks down cookied vs. cookieless performance on the 33Across exchange from August - September 2022 across the following 10 industries: Pharmacy/OTC, Auto, Travel, Finance, Telecom, Tech, Entertainment, Food & Drink, Insurance, and Retail. In addition to buy-side trends, the report looks at how publishers have increased their cookieless revenue strategy by content category.
Specifically, the report reveals emerging cookieless buy-side and sell-side trends, including:
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Cookieless spend vs. cookied spend by vertical
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Cookieless CPMs vs. cookied CPMs for buyers
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Cookieless vs. cookied revenue for publishers
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And much more