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The Quality Path Evolution

It's Time to Move Beyond Supply Path Optimization


More than 40% of buyers worry that SPO will negatively impact their KPIs*.
Luckily, the industry is beginning to refocus the conversation on KPIs and net value rather than cost. We call this Quality Path Optimization (QPO).

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Download our quick guide to learn:

  • Why differentiation can matter more than directness
  • Three key principles that define the path to QPO
  • How to partner with 33Across to access quality inventory at scale

Download the Guide

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*Source: Digiday and Pubmatic, The State of Supply Path Optimization 2019