The Quality Path Evolution
It's Time to Move Beyond Supply Path Optimization
of buyers worry that
SPO will negatively impact their KPIs
Luckily, the industry is beginning to refocus the conversation on KPIs and net value rather than cost. We call this
Quality Path Optimization (QPO).
Download our quick guide to learn:
Why differentiation can matter more than directness
Three key principles that define the path to QPO
How to partner with 33Across to access quality inventory at scale
Ready to put our exchange to the test?
Fill out the form below and we'll let you know your optimal path to our inventory.
*Source: Digiday and Pubmatic, The State of Supply Path Optimization 2019