How Lexicon Solved DailyMail.com's Cookieless Challenge

The world's largest English-speaking newspaper website saw a spike in cookieless revenue immediately after using 33Across' solution, Lexicon. 


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“With 33Across, we can view and assess performance by cookie vs non-cookied inventory to gain insight on the revenue impact driven from previously unaddressable inventory"

— Jeremy Gan, VP Revenue Operations at DailyMail.com