How Lexicon Solved DailyMail.com's Cookieless Challenge
The world's largest English-speaking newspaper website saw a spike in cookieless revenue immediately after using 33Across' solution, Lexicon.
“With 33Across, we can view and assess performance by cookie vs non-cookied inventory to gain insight on the revenue impact driven from previously unaddressable inventory"
— Jeremy Gan, VP Revenue Operations at DailyMail.com
